Blue is one of my favourite colours and now I can order blue wine too!
Thanks to a Spanish company named Gïk, blue wine has now landed on the market, with 11.5% alcohol content. However, if you only drink red wine and are constantly looking for fancy appellations and age-old tradition, this is not the wine for you. Gïk was founded just for fun in 2015, by 6 young people in their twenties who did not have any wine experience on their CV: they are designers, artists, programmers and musicians.
Blue wine is made of red and white grapes mixed with a pinch of 2 organic pigments that give wine its colour: anthocyanin (found in grape skin) and indigo (extracted from a plant known as woad). Add a sweetener to the liquid and the wine is done. The grapes come from different vineyards spread throughout Spain and France – hence the lack of “Denomination of Origin”.
The choice of the colour has been inspired by the red and blue ocean strategy – you might’ve studied it as University. To make it short, red and blue oceans represent the market, where red is a saturated market with existing companies and brutal competition and blue is a potential market space, with lots of opportunity for growth and profit, no competition and yet to be explored. If you want to read more about it, you can get the book here.
The company affirms:
DRINKING GΪK IS NOT JUST ABOUT DRINKING BLUE WINE; YOU ARE DRINKING INNOVATION. YOU ARE DRINKING CREATION. YOU ARE BREAKING THE RULES AND CREATING YOUR OWN ONES. YOU ARE REINVENTING TRADITIONS.
Gïk actually aims at millennials and states that it’s easy to drink and that people should just ignore what the sommeliers have to say. *cough* Sommeliers can be your best friend and can pass on super handy advice! But anyway…let’s get back to the topic!
Bits of advice from Gïk
- Recommended serving temperature: > 13°C
- Recommended pairing: sushi, nachos with guacamole, tzatziki sauce, pasta carbonara, smoked salmon.
- Recommended soundtrack: Alt J – Left Hand Free (Lido Remix); Hayden James – There’s Something About You; Minus the Bear – Pachuca Sunrise; RL Grime, What So Not – Tell Me; James Blake – Stop What You’re Doing; Fryars – Cool Like Me.
You can buy the wine at their website and the bottle sells for approximately 10 Euros a pop. I would try it – would you?
Please note that the images seen on this post do not belong to Banana In My Wine. They belong to “Pixabay” and “Gik”.